This shows that the popularity of DAPU is very low, and consumers' awareness of DAPU needs to be improved. The Baidu Index is the result of consumers "voting" with searches. In the case of low brand recognition, it took the lead in establishing a brand association that "violated the advertising law". For DAPUs that want to build more advanced add-on Lenovo, I am Bulk SMS Service afraid that drinking poison will quench their thirst. 03 Ignoring category characteristics and increasing cognitive load "The Origin of Brands" summarizes the thinking habit of consumption decisions as "thinking in terms of categories and expressing in terms of brands". This is to simplify user perception and facilitate user categorization of products. Only at the end of the whole DAPU film appeared a copy of "Our youth is all in the sheets sleeping naked", trying to connect the DAPU sheets with sex, love and youth. However, the categories related to sex, sorted by relevance, are probably like this: condoms/medicines, cleaning supplies > sex toys > content products (articles, audio, video) > home > hotels > scenic spots. As a home textile brand, DAPU is quite far from sex, and the first instinct of seeing sex is more likely to be sex products such as Durex. What consumers can understand are the most direct, simple things that conform to the laws of cognition and memory. In layman's terms, it is the first intuition and impression. According to Baidu search, you can understand more clearly that what consumers most intuitively remember and pay attention to is DAPU's "little pornography", not
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