Digital Olympus' expert roundup is a content marketing example
Colgate's Research Page
Creating a resource page made up of helpful links on a given topic is an effective way to create helpful content.
If your business has been producing content for a while, then chances are you have clusters of related content to support the topics around which your business wants to build authority.
For example, oral hygiene company Colgate has over 1,200 pieces of content related to their broad topic "gum disease."
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
That's a lot of content to sift through, which is why Colgate created a resource page made up of specific sections of gum disease-related content, like "What are the Stages of Gum Disease?" or "How to Cure Gingivitis."
Each section offers:
A paragraph of explainer text
A bulleted list of details on the sub-topic
Links to relevant content on their site
Moz's Topic Clusters
The topic cluster framewor is a highly effective SEO strategy that demonstrates to Google that the content on your website is organized and relevant to searchers. To learn more about this framework, watch the video below.