As the millennials get married and the Z generation grow up, the core users of the dating and marriage market have undergone a generational change. The dating software represented by Tinder, known as the "old brand", has begun to have things like consumer email list killing pigs. Because of their unfashionable positioning, they are gradually being phased out
In order to survive, they are rapidly “dressing up” to cater to the new generation of “digital native” users’ new demands for interaction and intuitiveness in making friends. 01The old dating software "pretends to be tender" Tinder is trying to make itself more discoverable and interactive. For example, the interactive adventure game "Swipe night" launched consumer email list in 2019 allows users to experience the apocalyptic plot from the first perspective.
You can swipe left and right to choose the direction of the story, such as " Will you save dogs or people?" Tinder will select the same users for matching. This function plays a role in the first review of the three views and breaks the ice for users to chat. After the first version was launched, 20 million users participated, the matching rate increased by 26%, and the number consumer email list of messages increased. 12%. Tinder has fallen from the altar, and the new.