If you have been following the news, you have probably heard of the fiasco that Facebook and Cambridge Analytica were involved with. If you industry list did not, well, here's all in a nutshell - Facebook enabled a firm called Cambridge Analytica to improperly access user data. Needless to say, when things were revealed, there was a serious recession. So now Facebook is about to make it industry list impossible for advertisers to access targeted data using third party services.
Instead, if you are an advertiser, you will simply rely on the data that Facebook provides to you. Anyway, apart from data access and privacy issues, the only industry list thing entrepreneurs can learn from this episode is that it's much smarter to collect your industry list own data. It's smart not just because it's the right thing to do. It's smart because you have the tools to do it; tools that are industry list much more efficient and effective. We call them CRM (Customer Relationship Management) software.
It's worth the effort to use CRM to get customer data and also cheaper than relying on third party services. But, of course, leveraging CRM tools sounds not industry list so easy. That's why the abandonment rate for these solutions is a bit high. But here's the thing - CRM systems are not to blame. More often than not, it's just the inefficiency on the part of the user. If you are willing to learn industry list the right way to do things, your CRM solution could be a very reliable weapon in the sales / marketing arsenal. So, we decided to help you get the most out of your CRM software with a few hockey games.