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sukanto Kuri
Jun 27, 2022
In General Discussions
Digital marketing is approaching the cookie-free era. Starting in 2022, Photo Retouching the Google Chrome browser will join Safari and Firefox and will no longer allow the use of cookies , forcing advertisers to find new ways to reach their audiences. What are the reasons for this change? How will it affect our digital marketing strategies and what solutions can we look for? We tell you everything in this article. Do you want to know what will be the impact on digital marketing of the elimination of Cookies in Chrome or the new privacy policies in iOS 14? Click here and see the related course. Round table with expert Photo Retouching voices from the sector. How Google's new cookie policy will transform your digital marketing Photo Retouching Google's new cookie policy Earlier in 2020, Google surprised the digital marketing industry by announcing that it will remove support for third-party cookies from its Google Chrome web browser over the next few years. This represents a true revolution for our sector, since cookies are a tracking method used by advertisers and advertising platforms for decades, especially on computers. However, in recent years, new monitoring methods that are safer, more efficient and more compatible with our new internet usage habits have been incorporated into the ecosystem, moving from one application to another instead of using the Photo Retouching browser exclusively. Google's objective is to introduce new technologies that offer advertisers the same functions as cookies when it comes to segmenting and targeting campaigns, but that are more respectful of user privacy and security. To make this possible, they have promised to develop alternatives throughout 2021 and 2022 that store user information within their new solution, the Privacy Sandbox. What types of cookies Photo Retouching does Google want to delete? Cookies are small computer files sent by websites to be stored in browsers and track different data about users. There are many different types of cookies, including malicious cookies that aim to plant viruses on your computer. These are the main types of cookies that brands currently use and that Google Chrome will eliminate from 2022.
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